9/4/2023 0 Comments Www knockknock bizIn its association with joke-telling, Knock Knock was all about humor. It was almost compulsively call-and-response (“Who’s there?”), which to me seemed the height of interactivity. In one of those fits of procrastination, I’d taken letters more familiarly used on those black felt-corduroy-ish grooved signboards, cut off the prongs that slide into the grooves (in the process slicing up almost all my fingers with my X-Acto knife, and not for the first time), glued them to the door, then painted over them, because if you’re going to do something cute, it’s got to be subtle, right?Īs I did my “What to call this thing?” sweep around the room, my eyes landed on the KNOCK KNOCK, and I loved it immediately. On my front door, which was painted in what would later become Knock Knock orange (my orange phase had just begun) were plastic letters spelling out “KNOCK KNOCK.” (On the inside of the door I’d mounted “WHO’S THERE”). My front door was open so that Maisie, then just under a year old (she’s eleven now, my sweet girl with the rapidly whitening white muzzle) could run in and out of the house to greet passers-by. One day I was sitting in my living room thinking, If I were to do this, what would I call this company? My eyes swept around my living room, where I was sitting on the couch with my laptop. Finally I admitted to myself that, in all my procrastination (during which I made all kinds of things that would later become Knock Knock products or inspirations), I was actually pursuing this nebulous company idea and not writing the book. For a while I’d been saying to myself, When I finish the book, this is what I’ll do. I was procrastinating about starting a book when I started Knock Knock. Ten! Just like humans think they’ll never get older and it takes a long time to reconcile oneself the fact that one is, indeed, older, I still think of Knock Knock as a young upstart and have to remind myself that in fact we’ve been around the block and there are many companies younger than we are. Knock Knock was formally incorporated on January 1, 2002, but we didn’t release our first products until October 2002, so somewhere in between is where I count our anniversary.
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